What to Do about Startup Fatigue

Startup fatigue

Table of Contents

Building a startup is a slow climb up a steep hill.

It’s no wonder that the majority of startup owners experience higher rates of exhaustion, burnout, and stress than other workers. Otherwise known as Startup Fatigue, a state of sapped energy, foggy decision-making, and self-doubt, this experience can stall the growth of the business or even lead it to close.

The good news is that there IS a solution for startup owners to overcome Startup Fatigue, restore energy, and move their business in the right direction.

Can you relate?

If you’re in the stages of ideation or or early growth, you no doubt believe in your startup’s success and feel passionate about taking your product over the finish line. 

You’re probably one of the many startup owners who work until the wee hours of the night, on weekends, and at the expense of time spent with family and friends.

With that in mind, are you surprised to know that: 

The fact of the matter is, launching and operating a startup requires a ton of time, energy, and persistence – generally more than one entrepreneur can handle. 

But still, many resolve to do it on their own. While that’s a noble feat, trying to manage things yourself can weaken your business’ competitiveness and limit your ability to collaborate with a growth-minded team. 

And this is a recipe for Startup Fatigue. 

We’re just guessing here: as a startup owner, you want to see your business succeed AND avoid mind-breaking exhaustion and overwhelming stress, right? 

Right. We figured. So let’s be thankful that there are ways to solve Startup Fatigue (or avoid it completely).

How to Solve Startup Fatigue

When business owners experience Startup Fatigue, they are often lacking one crucial element: a supportive team.

A supportive team helps startup owners:

  • Eliminate wasted time
  • Increase productivity
  • Generate new ideas
  • Reduce stress
  • Improve focus
  • Clarify direction

Instead of hiring full-time staff, most new startup owners opt to outsource. This saves money and delegates critical tasks to specialists. Popular tasks to outsource include bookkeeping, administrative duties, or marketing.

While it can feel uncomfortable turning over important responsibilities to someone else, most startup owners have great results. In fact, 37% of small business owners outsource at least one of their business tasks (Clutch), and many credit doing so with their business’ success.

Let’s take a look at why:

Outsourcing to a specialized team surrounds you with experts who can accomplish critical business tasks quickly. It adds fuel to your business by running operations efficiently. Plus, it give YOU back some energy, as you reclaim time that you used to spend stressing over crunching numbers or scheduling social media posts. 

Suddenly, you feel awake, with new drive and determination. You realize you can focus on doing what you love: developing your product or delivering your service. 

And just like that: you don’t have Startup Fatigue.

And it’s all because you made the smart (and brave) decision to bring in a team.

Outsourcing marketing is a great first step

If you want to make a dime to tell your accountant about later, you have to bring in customers. And that means that you need to promote your startup and promote it well.

That’s why a savvy business decision to make early is outsourcing digital marketing. When you outsource digital marketing, you’ll:

  • Grow brand awareness
  • Nurture leads
  • Build a customer base
  • Increase conversions 

Thinking about these goals can keep any startup owner up at night, stressing, wondering, and worrying (basically, experiencing Startup Fatigue).

But when you outsource your digital marketing to a team like the one at Spicy Lemon Marketing, you can rest (literally) assured that your startup will be promoted in strategic, meaningful ways. We can help you:

Ready to say goodbye to Startup Fatigue?

We’d love to help you!

Contact us today for a free consultation.

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