It’s the season of giving, and we’ve got the lowdown on turning your holiday email marketing strategy into a success.
You already know the importance of email marketing for small businesses like yours. However, the stakes are higher during the holidays, and the opportunities are even bigger.
Let’s make the most of it with holiday marketing tips and email campaign ideas to brighten up your sales this season.
The Opportunity of Holiday Email Marketing for Small Businesses
The benefits of email marketing for small businesses are powerful. Research shows the average company makes $36 for every $1 they invest in email marketing. That’s a 3,600% ROI!
The holidays take these benefits to the next level because…
● Your Audience is Already Prepared to Spend.
Your audience is already in the spirit of spending!
The holiday season is synonymous with gift-giving, making it the perfect time for small businesses to shine. With your audience already in the shopping spirit, capturing their attention and driving sales through well-crafted holiday email marketing is easier than ever.
● You Can Create More Personalized Content.
Email marketing allows you to tailor your messages specifically to your audience. Leverage this personalization to make your customers feel valued and understood, building a stronger connection that lasts beyond the holidays.
● You Can Convert Abandoned Carts with Holiday Email Marketing.
Don’t let those abandoned carts be the ghosts of Christmas past. Brainstorm email campaign ideas that sprinkle a bit of magic, reminding your customers of the gifts waiting for them. Turn those abandoned carts into holiday victories!
● You Can Send Them Straight to Your Deals.
Direct your audience straight to the heart of your holiday promotions with strategic holiday email marketing campaigns. Make it easy for them to unwrap your business’s irresistible deals.
9 Holiday Marketing Tips for Crafting Emails Your Audience Can’t Wait to Unwrap
With the right holiday marketing tips and strategies, you can get your audience to look forward to opening your emails:
1. Make it Personal.
Everyone will be marketing to your audience during the holidays. Stand out by calling them by name. By using smart email campaign software, you can automatically personalize your emails to connect with your audience more intimately.
2. Lean into the Holiday Cheer.
Add a dose of holiday cheer to your email campaign ideas! Embrace the themed visuals, cheesy holiday subject lines, and seasonal discounts. Let your customers feel the warmth and joy of the season through your messages.
3. Get Creative with Your Subject Lines.
Your subject line is the first impression, so make it count. There will be a lot of other emails in their inbox, so don’t be afraid to get creative. Experiment with emojis, urgency, and creativity to stand out.
4. Start Early.
Be the early bird that catches the holiday worm! This is one of the most important holiday marketing tips. The holiday sale season starts earlier and earlier every year, so start preparing for yours ASAP.
Begin your email campaigns early and be the first stop on your customers’ holiday shopping journey.
5. Follow Up.
Don’t let opportunities slip through the cracks. Follow up with your customers after they’ve made a purchase or engaged with your emails. This not only shows appreciation but also keeps your brand top of mind.
6. Make Sure Emails Are Mobile-Friendly.
85% of users open emails via smartphone. Hire email marketers or learn how to optimize your holiday email marketing for mobile to create a positive user experience — and increase the chance of conversions.
7. Segment Your Email List & Customize Your Email Campaign Ideas.
Divide your email list based on demographics, purchase history, or engagement levels. This is one of the best tips when using email marketing for small businesses.
Targeted emails are more likely to resonate with different segments of your audience, increasing the success of your campaigns.
8. Create a Specific Landing Page for Your Email Campaigns.
Guide your customers seamlessly from email to checkout by creating dedicated landing pages for your holiday campaigns.
9. Automate Your Holiday Email Marketing Campaigns.
Save time and ensure consistency by automating your holiday email campaigns. Set up automated sequences all throughout your holiday email marketing for welcome emails, abandoned cart reminders, and post-purchase follow-ups.
7 Email Campaign Ideas to Boost Holiday Sales
Need some festive email campaign ideas? Use these to spice up your holiday email marketing and boost sales this season:
1. (Re)welcome Your Email List.
Reignite the holiday spirit by sending a warm welcome email to your subscribers. Remind them of the value your business provides and set the stage for the festive promotions to come.
2. Create Holiday Gift Guides.
Be the holiday helper your customers need. Simplify the gift-giving process for your customers by curating holiday gift guides. Showcase your top products or categorize gifts based on recipients, making it easier for your audience to find the perfect presents.
3. Craft an Abandoned Cart Sequence.
Develop a series of emails aimed at recovering abandoned carts. Highlight the items left behind, offer incentives, and create a sense of urgency to remind customers to complete their purchases.
4. Offer Discounts Specifically to Loyal Customers.
Spread the holiday love to your loyal customers. Show appreciation by offering them exclusive discounts or early access to holiday sales. Make them feel special and valued, fostering a sense of loyalty all year round. The holidays are just the beginning when it comes to email marketing for small businesses.
5. Create a ‘Last Chance’ Sale for Last-Minute Shoppers.
Turn up the excitement with a ‘Last Chance’ sale. Capture the hearts of procrastinators and last-minute shoppers, giving them a final opportunity to snag your holiday deals before it’s too late.
6. Reward Loyalty with Thank-You Discount Codes.
After the hustle and bustle of the holidays, express gratitude to your customers with thank-you emails. Include exclusive discount codes as a token of appreciation, encouraging repeat business in the future.
7. Create a Post-Holiday Sequence.
Keep the festivities going even after the holidays with post-holiday email campaign ideas. Showcase new arrivals, invite customers to share their holiday stories, and keep the joy alive into the new year.
Start Your Holiday Email Marketing Now
Remember: Success in email marketing lies in creativity, personalization, and strategic planning.
Start early, commit to a strategy, and follow up!