E-commerce Strategies

Email Marketing Trust

How to Build Trust with Email Marketing

An email marketing strategy is an effective way to help you grow your business.  Email marketing allows you to: Communicate directly to your audience. Provide specialized information. Showcase your products and services. Earn a sizable ROI. But there’s another benefit that’s arguably more important than any of these. In fact, without it, you probably won’t …

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Social Media Tips for Ecommerce

Social Commerce Is Booming: How to Make Sure You’re Competitive

If 2021 taught us one thing about social media, it’s that it’s DEFINITELY no longer about just socializing. Shopping via social media, or social commerce, has been growing in popularity for a while. But, the pandemic culture has now made it an absolute expectation. Shoppers generally find the products and services they want via social …

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How to promote company values

If Wallets Could Talk: What Purpose-Driven Consumerism Says About Promoting Company Values

Marketing your business isn’t only about making your products or services look bright and shiny; these days, you need to show that your company is deeply rooted in a sense of values and purpose. Purpose-driven consumerism is on the rise, and according to Shopify’s 2021 The Future of E-Commerce, Gen Z is leading the way. About …

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