Digital Marketing Tips

Sustainable Marketing

Sustainable Marketing: How to Get Started and Keep at It

When you first launch your small business, you are probably FULL of ideas. You have written your business plan, developed your digital marketing plan, and planned out exactly how you’ll promote your business. Email marketing! Weekly blogs! Social media everyday! But then… After the ball gets rolling and business grows, you realize that it’s not …

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Email Marketing Trust

How to Build Trust with Email Marketing

An email marketing strategy is an effective way to help you grow your business.  Email marketing allows you to: Communicate directly to your audience. Provide specialized information. Showcase your products and services. Earn a sizable ROI. But there’s another benefit that’s arguably more important than any of these. In fact, without it, you probably won’t …

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Content ideas for Social Media

How Do I Create Enough Engaging Content? Here’s Your Answer.

Does it feel darned near impossible to keep up with consumers’ insatiable demand for engaging content? Do you ask yourself how you can create large quantities of content, all specially tailored to certain buyer personae and certain channels? Are you a small business owner, without a big marketing department to oversee content development? There’s no …

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Social Media Tips for Ecommerce

Social Commerce Is Booming: How to Make Sure You’re Competitive

If 2021 taught us one thing about social media, it’s that it’s DEFINITELY no longer about just socializing. Shopping via social media, or social commerce, has been growing in popularity for a while. But, the pandemic culture has now made it an absolute expectation. Shoppers generally find the products and services they want via social …

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Marketing Strategies for E-commerce

Try these 4 Simple Marketing Strategies for E-Commerce (… and make a big impact)

E-commerce businesses are in the swirl of the big, bold, bustling holiday season. It can be exciting for many, and overwhelming for many others. If you own a small e-commerce store, you might be asking yourself: How will I compete with all of the other options? How can I accomplish everything as a one-person shop? …

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