When you first launch your small business, you are probably FULL of ideas. You have written your business plan, developed your digital marketing plan, and planned out exactly how you’ll promote your business. Email marketing! Weekly blogs! Social media everyday! But then… After the ball gets rolling and business grows, you realize that it’s not …
Sustainable Marketing: How to Get Started and Keep at It Read More »
Every day, your customers are inundated with ads, emails, and alerts. You are challenged to figure out the most effective way to make your your small business stand out. That is, show those customers that there is no one like you. In short, you need to differentiate your business. Differentiating your business can feel like …
When I hear the term “differentiation strategies,” I think of a comment that I recently came across online: “Compare yourself to others, before your customers do.” This made me stop and think. In this day and age, we don’t like to promote comparing ourselves to other people. It stirs up anxiety and anger, depression and …
Let’s play a fun game… Describe your day using a line from Friends. I’m guessing a lot of your responses would come in the form of Memes and GIFs. And Friends gives us so much material! The truth is, the cast of Friends tackled just about every challenge of young adult life, as they found …
If you’re a small business owner or a nonprofit leader, you are probably working within a strict budget, managing most tasks on your own, and keeping your clients happy. Outsourcing digital marketing or other operations might feel impossible. But, at some point, you’ll probably realize that you NEED to outsource SOME tasks if you want …
When you launch your small business, maintaining a free Facebook page might seem like the perfect alternative to paying for a website. It could seem too daunting to build a website on your own or too expensive to invest in a professional web designer. A good social media presence is important for your business, but it isn’t …
An email marketing strategy is an effective way to help you grow your business. Email marketing allows you to: Communicate directly to your audience. Provide specialized information. Showcase your products and services. Earn a sizable ROI. But there’s another benefit that’s arguably more important than any of these. In fact, without it, you probably won’t …
Does it feel darned near impossible to keep up with consumers’ insatiable demand for engaging content? Do you ask yourself how you can create large quantities of content, all specially tailored to certain buyer personae and certain channels? Are you a small business owner, without a big marketing department to oversee content development? There’s no …
How Do I Create Enough Engaging Content? Here’s Your Answer. Read More »
If 2021 taught us one thing about social media, it’s that it’s DEFINITELY no longer about just socializing. Shopping via social media, or social commerce, has been growing in popularity for a while. But, the pandemic culture has now made it an absolute expectation. Shoppers generally find the products and services they want via social …
Social Commerce Is Booming: How to Make Sure You’re Competitive Read More »
E-commerce businesses are in the swirl of the big, bold, bustling holiday season. It can be exciting for many, and overwhelming for many others. If you own a small e-commerce store, you might be asking yourself: How will I compete with all of the other options? How can I accomplish everything as a one-person shop? …
Try these 4 Simple Marketing Strategies for E-Commerce (… and make a big impact) Read More »
