You might be one of thousands of personal trainers who have opted to leave a gym job and take on self-employment. Perhaps the pandemic motivated you to do so, or maybe you’re pursuing a lifelong dream. Either way, when you’re neck-deep in administrative responsibilities, you’re probably hunting for best practices and efficiency tips. One thing …
Let’s face it: exercise is a personal thing. People rely on the approaches and styles that fit them best. They’re not going to walk into a gym where they feel judged. They’re not going to work with a personal trainer who’s asking them to do things that they hate. But… if you make clients feel …
Social media ad spending is on the rise. In 2022, marketers plan to invest more money in this strategy, as it’s increasingly effective in bringing in business. Creating effective social media ads is a great opportunity for your gym to increase awareness, drive in business, and grow your online community. But what’s the trick to …
5 Tips to Make Social Media Ads Work for Your Gym Read More »
In the post-pandemic world, personal trainers and boutique gym owners stayed afloat by offering digital fitness training and exercise classes. In response, people transformed their lives, renewing their approach to health and wellness. This digital evolution also led personal trainers and boutique gym owners to connect with their audiences in unique ways. One tool was …
Effective Video Marketing for Personal Trainers: 5 Tips Read More »
Where one door closes, another door opens… You might repeat this famous quote (thanks Alexander Graham Bell) as a way to comfort yourself during hard times… … but, you could also use it as a lens to view the post-pandemic health and wellness industry. In the last 20 months, we saw thousands of doors shut …
Recharge Your Health and Wellness Business with 3 Marketing Strategies Read More »
