Trying to figure out whether or not it’s worth it to hire someone to build your website? The short answer is yes: It’s definitely worth it. If you want to grow your business long-term — not just short-term — here’s what you need to know about hiring website developers for small business.
But First: the Problem(s) with Drag-&-Drop Website Builders
Drag-and-drop website builders promise simplicity. They’re easy to use and relatively low in cost, but they sacrifice long–term results for short-term savings. Websites are an investment. Drag-and-drop web builders may be simple and cheap, but they can cost you effectiveness.
Imaging seeing a beautiful storefront, only to walk inside and have a disaster of an experience. Finding what you’re looking for is impossible, the shelves are in disarray, and checkout is a nightmare. It looked good on the outside, but it’s not user-friendly.
Drag-and-drop website builders can often present the same problem. They look good on the outside, with easy to use features and low-cost options, but on the inside, you could be in for a dysfunctional jam.
You Don’t Get Proper Website Maintenance Service
Publishing the first draft of your website is just Step 1. After this initial setup, you’ll need to continually update information about your business, add new content, and fix any issues. But, without a website maintenance service, it’s difficult to make these changes on your own or even identify any issues.
The Software isn’t Well-Optimized or Updated
Without hiring a web developer, your website can often miss out on important updates, leading to slower performance. It’s like using an outdated operating system on your smartphone — it might work for a bit, but eventually, it’ll slow down and struggle to keep up.
Your Content “Outgrows” the Abilities of the Template.
As your business grows, DIY templates struggle to keep up with your expanding content. You might want to add a sales page, a unique gallery page, or a new blog format, but the template you use doesn’t support your unique vision. With templates, scaling your website is difficult. You’re limited on what you can or can’t do. You need website developers for small businesses that can help create the pages you need to scale your site and business.
Too Many Plug-ins Weigh Down the Site
Drag-and-drop web builders can give you exciting plug-ins and extra features to add to your site. While they might seem helpful, too many can slow down your site. It’s like pulling up too many tabs on your computer, making it run slower.
That’s a big problem. One survey showed that slow-loading websites were the #1 reason why 88.5% of users leave a website.
Website developers for small businesses know how to find the right balance, making sure your site stays speedy.
DIY Mistakes Cost You Sales and Money
In the end, drag-and-drop builders can save money at first but can cost you in the long run. Over time, you might end up losing money instead of saving it by having to hire someone to fix or rebuild your site.
Or, you might lose money you could have made selling your products or services because you were too busy spending your time troubleshooting a site that isn’t user-friendly.
What Exactly Is a Web Developer?
So now you might be thinking – Okay! I’m convinced! I don’t want to waste time, money, and energy on a drag-and-drop web builder! What’s my next step?
The next step is to understand how professional website developers will benefit your business.
Website Developer: A Definition
Website developers for small businesses are experts on the technical side of your website. Web developers create the code behind your website. They build your site, focusing on functionality, performance, and user experience. Web developers often have a background in programming and computer science.
Website developers will often either bring web design skills with them, or they’ll have a web designer on their team. Website designers for small businesses are experts on the aesthetics of your site. They concentrate on the overall look and vibes of your website, creating visually appealing layouts and graphics to enhance the user experience. Web designers often have a background in graphic design and marketing.
At Spicy Lemon Marketing, we are both!
Our team at Spicy Lemon Marketing combines the expertise of web developers and designers, offering a holistic approach to website development for small businesses and startups.
Hiring a Professional Makes a Difference
Hiring a professional web developer brings tangible value to your business. Web developers can help you create and maintain a properly functioning asset that can help your business grow, by ensuring 4 essential components:
Improved User Experience & Conversions
One study by Forrester Research found that a website designed for user experience can increase conversion rates by up to 400%!
The best website developers for small businesses ensure your website functions seamlessly. When your customers have an effortless experience on your site, it can increase satisfaction and potential customer conversion.
As your business grows, your website should, too. But, with the right tools, you can grow your website to grow your business. Hiring a web developer to expand your site can help you introduce new features and offerings.
SEO isn’t just about keywords. The right design and development can help you create a fast, functioning site to optimize your site for search engines, boost visibility, and drive organic traffic to your business.
Optimize for Mobile Users
Another recent study found that over 55% of web traffic comes from mobile devices.
Ever notice how websites can look different on desktop vs. mobile? Hiring a web developer and designer to optimize your site for mobile use can help you expand your reach.
FAQs: We Answer Your Questions
It’s natural to have a lot of questions as you approach this important project. We pride ourselves on working alongside clients so that they never feel confused. Here are just a few questions that we get a lot – and their answers.
Should I Hire a Freelancer?
It can save short-term but cost long-term.
You can easily hire a freelancer to build a simple website for a low cost. But we see so often how this is money wasted over time, as business owners end up continuing to hire others to fix their site, make updates, and scale. Plus, freelancers are often focused on niche-skills, and don’t offer the full service of ongoing maintenance, optimization, and development. This can lead to problems later.
While freelancers are budget-friendly at first, the long-term benefits of hiring reputable website developers and website designers for small businesses far outweigh the initial costs. Bottom line, if someone charges you less than $2,000 for a full website, we advise you to look somewhere else.
How Much Does a Professional Website Cost?
If you’re serious about growing your business, then it’s smart to invest wisely in a professional website. When you hire a professional web developer, it’s important to look at this move as an investment – not as a cost. For all the reasons we described above, this professional will build you a website that’s primed for a healthy ROI — money you wouldn’t bring back in if you cut corners in the beginning.
Standard charges for professional web developers range between $5,000-$10,000 initially, depending on the size and complexity of your website. E-commerce sites may require a higher investment.
Will I Get Ongoing Website Maintenance Services?
Remember: Websites aren’t just a “one-and-done” kind of project. You should expect ongoing results with a monthly website maintenance service to ensure your investment is optimized and functioning properly.
The Right Move for Your Business
Hiring someone for your website isn’t just about the cash upfront. It’s an investment in your business’s long-term success.
If you want to see if hiring professionals to build and maintain a website is right for you, book a free discovery call with us. We can discuss developing a new website and help you make the right move for your business.