When you’re a startup business owner, there’s one thing you can count on: the huge amount of time it will take to develop and operate your startup. But, there’s one thing a lot of owners don’t count on: the huge amount of time it will take to market your startup.
And the thing is, it’s really hard to have enough time to do both.
Eventually, many startup business owners reach a critical fork in the road:
- Keep managing all tasks yourself.
- Outsource your marketing to professionals.
Choosing to outsource your marketing isn’t always an easy decision; after all, it can be hard to delegate something you care so much about. But, many startup business owners find that it’s well worth the ROI.
Here’s why:
Outsource So You Can Resource
Most startup business owners have a few things in common: creativity, motivation, passion, and stick-to-it-iveness.
When you start out, you have so much going for you: the idea, the products, the services, the plans… but the process of promoting and selling can become frustrating, as you wrestle with things like:
· Finding leads
· Making sense of information overload
· Understanding effective promotional tactics
· Building brand awareness
· Getting clear on what SEO means and how to implement it
· Researching social media trends
Spending all your time trying to overcome these challenges can weaken your startup. That’s because your startup won’t be getting the resources it needs.
That’s where outsourcing marketing tasks come in.
When you outsource marketing, you’ll actually add important, growth-oriented elements to your business. Professionals will be promoting your business effectively, and YOU’LL be developing your products and services smartly.
Start Here to Outsource Your Marketing
Outsourcing these 4 marketing tasks will free up your time and allow you to focus on building and operating your business.
✍️ Content Marketing:
Content marketing includes a wide range of activities, such as blogging, creating videos, designing graphics, writing e-books or white papers, creating audio recordings, and more.
It is an essential part of any online or offline marketing strategy. It helps to engage with customers and build brand awareness. Content marketing also involves optimizing content for search engines, so that it can be found more easily and be seen by the right audience.
Plus, content marketing involves an intentional, overall strategy. When done well, this can greatly increase a startup’s successful marketing efforts. In a global report from Semrush, 78% of companies who believe their content marketing was very successful in 2021 had a documented content marketing strategy.
Outsourcing content marketing can be beneficial for startups as it allows you to focus on other areas of your business, while still maintaining a high-quality output for your marketing materials.
💛 Social Media Management:
Social media management involves a variety of tasks: creating content, scheduling posts, responding to inquiries, engaging with followers, tracking performance, and analyzing data. It also involves staying up-to-date on the latest trends, optimizing campaigns, and leveraging the right platforms to meet your business goals.
With a high-quality social media strategy, you can build relationships, increase brand awareness, and promote your products or services to an enormous audience. Nearly 60% of the world’s population and 90% of the United States’ population uses social media. Use this to your advantage!
But, as a startup, managing social media accounts can be difficult without the help of an experienced professional. Outsourcing social media management can help you create a consistent presence and engage with your audience.
📣 PPC Ads
PPC Ads can be a great way to get your message out to a large audience. With a strong PPC campaign, you’ll build brand awareness and extend your reach in pretty incredible ways.
PPC Ads can be used to promote products, services, events, and more. They target a specific audience based on demographics, interests, and behaviors. Plus, they are cost-effective and easily adaptable over time to maximize performance. Strong ad campaigns deliver an engaging message to a specific buyer persona, use compelling visuals, and choose an appropriate budget for the desired results.
Google estimates that businesses that use Google Ads get back a whopping 8x the amount they spend on advertisements! Obviously, this is a strategy that can benefit from close monitoring, but which can also be quite time-consuming. By outsourcing this task, you can ensure that your campaigns get the best results possible.
👩🏻💻 Web Design:
One pitfall that a lot of startup business owners stumble into is the lure of “drag and drop” web builders. While these themes and templates seem easy and appear to save money, they tend to harm the website’s SEO, limit visibility, and become a tangled mess to maintain.
When you outsource your web design to a professional team, you’ll ensure that your website is original, well maintained, and – very importantly – built with a strong SEO.
Let’s examine this more closely…
SEO stands for Search Engine Optimization, and it is the process of optimizing a website or web page to improve its visibility and ranking in search engine results. This is a time-consuming and complex process, including tasks like:
· Writing keyword-rich content
· Integrating HTML and associated coding
· Building a strategic link structure
· Optimizing images
· Creating an organized page structure
· Providing a positive user experience
Altogether, this makes your website easier to navigate and more appealing to visitors. Web design isn’t always in the wheelhouse of startup business owners. Because this element is your primary digital presence and a key factor in audience’s impression of you, it’s important to get it right – bringing in the professionals is usually the way to do that.
🍋 Ready to Outsource?
When startup owners decide to outsource marketing, few regret it. Most find that doing so helps them reach more potential customers, increase brand awareness, generate more leads, and boost overall revenue. And ultimately, this choice helps them develop a strong presence and reputation in the online world and create a lasting, successful brand.
Ready to stop stressing about marketing, and start preparing for a growing business?
Our startup marketing packages can provide entrepreneurs with a cost-effective way to jumpstart their businesses. With the right package, entrepreneurs can establish a strong online presence and reach their target audience quickly and effectively.
Squeeze the opportunity and book a FREE discovery call today!
