“Your customers don’t buy your products to do your company a favor. They’re doing it because your products make their lives better.” Here, Nadia Eghbal identifies the point at which all of our marketing techniques should begin: value. And if we’re not starting there, we’ve got a big problem. If you are a small business owner, you …
Believe it or not, your startup’s social media presence isn’t just about attracting likes and followers; it’s a golden key that unlocks the door to brand awareness, lead generation, and strong customer loyalty. And when you follow a reliable guide to a strong social media presence, you’ll set your startup up for success. To reduce confusion …
Your Startup’s 6-Step Guide to a Strong Social Media Presence Read More »
When you’re a startup business owner, there’s one thing you can count on: the huge amount of time it will take to develop and operate your startup. But, there’s one thing a lot of owners don’t count on: the huge amount of time it will take to market your startup. And the thing is, it’s really hard …
Building a startup is a slow climb up a steep hill. It’s no wonder that the majority of startup owners experience higher rates of exhaustion, burnout, and stress than other workers. Otherwise known as Startup Fatigue, a state of sapped energy, foggy decision-making, and self-doubt, this experience can stall the growth of the business or …
