Small Business

New Year marketing ideas

How to Avoid a Post-Holiday Sales Slump: New Year Marketing Ideas

It’s every small business owner’s new year fear: You’ve just come off a holiday sales high. You’re exhausted yet exhilarated. Most of all, you’re ready to take your business to new heights in the new year. …But as you set your New Year’s resolutions, all you hear is crickets. Business is slow for many entrepreneurs in Q1.

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Holiday email marketing small businesses

The Ultimate Guide to Holiday Email Marketing for Small Businesses

It’s the season of giving, and we’ve got the lowdown on turning your holiday email marketing strategy into a success. You already know the importance of email marketing for small businesses like yours. However, the stakes are higher during the holidays, and the opportunities are even bigger. Let’s make the most of it with holiday

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boost audience engagement

10 Effective Ways to Power-Up Audience Engagement

Engaging your target audience is crucial to your startup’s digital marketing practices. By implementing effective strategies to boost audience engagement, you can capture the attention, build relationships, and ultimately convert prospects into loyal customers.  It’s not unusual for a startup business owner to feel like she’s doing everything she can to engage her audience —

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Sustainable marketing

Sustainable Marketing: How to Get Started and Keep at It

When you first launch your small business, you are probably FULL of ideas. You have written your business plan, developed your digital marketing plan, and planned out exactly how you’ll promote your business. Email marketing! Weekly blogs! Social media everyday! But then… After the ball gets rolling and business grows, you realize that it’s not

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How to Squeeze the Most out of Your Social Media Strategy

“Social media is more like a telephone than a television.” – Amy Jo Martin  Let’s think about your relationship with your television. The television gives you information, entertainment, education and more. You sit, passively receiving that information. But, your relationship with your telephone is different. A telephone is a two-way communication tool. You engage in

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