“Your customers don’t buy your products to do your company a favor. They’re doing it because your products make their lives better.” Here, Nadia Eghbal identifies the point at which all of our marketing techniques should begin: value. And if we’re not starting there, we’ve got a big problem. If you are a small business owner, you …
A killer website can be the difference between a potential customer choosing your business or clicking away to a competitor. Despite what drag-and-drop web builders may want us to think, a killer website is born when key strategies work together to optimize the whole product. Website optimization is really not as simple as dragging and …
5 Pro Tips to Optimize Your Small Business Website Read More »
When you first launch your small business, you are probably FULL of ideas. You have written your business plan, developed your digital marketing plan, and planned out exactly how you’ll promote your business. Email marketing! Weekly blogs! Social media everyday! But then… After the ball gets rolling and business grows, you realize that it’s not …
Sustainable Marketing: How to Get Started and Keep at It Read More »
Can you relate to this? You start your business with literally millions of creative ideas. And you’ve developed the best plan to market those ideas. But then, as you build momentum, you feel swamped with orders and client requests, leaving little time to follow through on your wonderful marketing plan. And soon, you’re sending emails …
“Social media is more like a telephone than a television.” – Amy Jo Martin Let’s think about your relationship with your television. The television gives you information, entertainment, education and more. You sit, passively receiving that information. But, your relationship with your telephone is different. A telephone is a two-way communication tool. You engage in …
How to Squeeze the Most out of Your Social Media Strategy Read More »
If you’re a small business owner, then you know that your website is your “digital shingle.” Out there on the Internet, your website hangs on the front door of your business, marking you as a credible source and inviting potential customers in to “meet” you. Over time, you’ll notice signs you should update your website. …
Every day, your customers are inundated with ads, emails, and alerts. You are challenged to figure out the most effective way to make your your small business stand out. That is, show those customers that there is no one like you. In short, you need to differentiate your business. Differentiating your business can feel like …
When I hear the term “differentiation strategies,” I think of a comment that I recently came across online: “Compare yourself to others, before your customers do.” This made me stop and think. In this day and age, we don’t like to promote comparing ourselves to other people. It stirs up anxiety and anger, depression and …
Let’s play a fun game… Describe your day using a line from Friends. I’m guessing a lot of your responses would come in the form of Memes and GIFs. And Friends gives us so much material! The truth is, the cast of Friends tackled just about every challenge of young adult life, as they found …
If you’re a small business owner or a nonprofit leader, you are probably working within a strict budget, managing most tasks on your own, and keeping your clients happy. Outsourcing digital marketing or other operations might feel impossible. But, at some point, you’ll probably realize that you NEED to outsource SOME tasks if you want …
