Small Business

boost audience engagement

10 Effective Ways to Power-Up Audience Engagement

Engaging your target audience is crucial to your startup’s digital marketing practices. By implementing effective strategies to boost audience engagement, you can capture the attention, build relationships, and ultimately convert prospects into loyal customers.  It’s not unusual for a startup business owner to feel like she’s doing everything she can to engage her audience — …

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Tips to optimize your small business website

5 Pro Tips to Optimize Your Small Business Website

A killer website can be the difference between a potential customer choosing your business or clicking away to a competitor.  Despite what drag-and-drop web builders may want us to think, a killer website is born when key strategies work together to optimize the whole product.  Website optimization is really not as simple as dragging and …

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Sustainable marketing

Sustainable Marketing: How to Get Started and Keep at It

When you first launch your small business, you are probably FULL of ideas. You have written your business plan, developed your digital marketing plan, and planned out exactly how you’ll promote your business. Email marketing! Weekly blogs! Social media everyday! But then… After the ball gets rolling and business grows, you realize that it’s not …

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How to Squeeze the Most out of Your Social Media Strategy

“Social media is more like a telephone than a television.” – Amy Jo Martin  Let’s think about your relationship with your television. The television gives you information, entertainment, education and more. You sit, passively receiving that information. But, your relationship with your telephone is different. A telephone is a two-way communication tool. You engage in …

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