When you need to raise money for your nonprofit, it’s not enough to embody Cuba Gooding, Jr., from the famous Jerry Maguire scene. Nope… insisting people show you the money won’t work. Donors need to be persuaded. They need to feel why their donations are needed. That’s where emotional marketing comes in. Emotional marketing is […]
Nonprofits “must build donor trust based solely on a promise to do good in the world with their money,” an author of a recent Forbes article wrote. The article went on to discuss various ways that nonprofits can establish and maintain that all-important trust with their donor base. There are a number of different ways that nonprofits
For the last five to ten years, the name of the game for nonprofits has been: market to Millennials. Understanding the behaviors, preferences and motivations of this enormous generation was crucial to nonprofits’ abilities to craft the right messages. Millennials remain a key focus, but now there’s a new kid on the street who requires
“We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” – Jimmy Neil Smith When we hear a good story, we are transported to a different landscape. We can see the action, hear the sounds. Our emotions rise to the brim, as we relate to others around us.
If you had a magic wand that would inspire donations, would you wave it? Probably. It would make your job a lot easier, that’s for sure. Magic wands aside, what if there were a way to harness a tool, which could have, well, magical effects? Social media marketing is becoming the go-to strategy for nonprofits