You’ve built something that matters. From the earliest days of stretching every dollar to rallying your first supporters, you’ve done the hard work of turning belief into impact. Your nonprofit is making a difference, and it’s poised to do a heck of a lot more. But you probably notice that your nonprofit has outgrown key […]
Building a Nonprofit Website: A Guide for Leaders Ready to Scale Their Impact Read More »
If you’re leading a nonprofit, you already know the work is never the problem. It’s the visibility. You can have the strongest mission, the most dedicated team, and life-changing impact, but if the right people don’t clearly see and understand that impact, growth slows down or stalls entirely. That’s why committing to thoughtful, consistent marketing
10 Amazing and Unique Marketing Ideas to Promote Your Nonprofit Read More »
Any nonprofit leader knows that passion alone won’t help the nonprofit grow. To drive donations, recruit volunteers, and amplify impact, nonprofits need more than goodwill. They need strategy. That’s where a professional nonprofit marketing team comes in. So what holds you back? Money, usually. When you’re already challenged to do more with your programs, using
Why You Need a Nonprofit Marketing Team Now More Than Ever Read More »
Did you know that poor market positioning is one of the most-cited reasons that business ultimately close down? Think about that. The business goes out of business because it’s not positioned strongly against competitors. I’ll bet that, if those business owners could rewind, there is one thing that they would do better: Marketing. Marketing isn’t a luxury or
How Does Marketing Influence the Competitiveness of a Business? Read More »
Now is not the time to stop and breathe. It’s the time to be proactive and move. The marketing landscape is evolving faster than ever. To keep your business up to speed, you must keep marketing trends, consumer demands, and market shifts top of mind – and here’s a hint: those things are always changing.
10 Marketing Strategies You Can’t Ignore in 2025 Read More »
As a nonprofit leader, you’re gearing up for one of the biggest fundraising days of the year — Giving Tuesday. With $3.1 billion raised in 2023 alone, you know it’s a prime opportunity for your organization to make a difference. But with countless campaigns competing for attention, how do you make yours stand out? Consider this your ultimate nonprofit
Your Nonprofit Marketing Guide to Giving Tuesday 2024 Read More »
When you need to raise money for your nonprofit, it’s not enough to embody Cuba Gooding, Jr., from the famous Jerry Maguire scene. Nope… insisting people show you the money won’t work. Donors need to be persuaded. They need to feel why their donations are needed. That’s where emotional marketing comes in. Emotional marketing is
Emotional Marketing Tips for Nonprofits Read More »
Nonprofits “must build donor trust based solely on a promise to do good in the world with their money,” an author of a recent Forbes article wrote. The article went on to discuss various ways that nonprofits can establish and maintain that all-important trust with their donor base. There are a number of different ways that nonprofits
Best Emails for Nonprofits Read More »
For the last five to ten years, the name of the game for nonprofits has been: market to Millennials. Understanding the behaviors, preferences and motivations of this enormous generation was crucial to nonprofits’ abilities to craft the right messages. Millennials remain a key focus, but now there’s a new kid on the street who requires
Is Your Nonprofit Targeting Millennials and Gen Z? Here’s how to do it well. Read More »
“We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” – Jimmy Neil Smith When we hear a good story, we are transported to a different landscape. We can see the action, hear the sounds. Our emotions rise to the brim, as we relate to others around us.
How Nonprofits Can Use Storytelling to Connect with Audiences Read More »
