When you first launch your small business, you are probably FULL of ideas. You have written your business plan, developed your digital marketing plan,
Can you relate to this? You start your business with literally millions of creative ideas. And you’ve developed the best plan to market those
“Social media is more like a telephone than a television.” – Amy Jo Martin Let’s think about your relationship with your television. The television
If you’re a small business owner, then you know that your website is your “digital shingle.” Out there on the Internet, your website hangs
Every day, your customers are inundated with ads, emails, and alerts. You are challenged to figure out the most effective way to make your
When I hear the term “differentiation strategies,” I think of a comment that I recently came across online: “Compare yourself to others, before your
Let’s play a fun game… Describe your day using a line from Friends. I’m guessing a lot of your responses would come in the
Whether your online store is brand new or enjoying lasting success, you’ve probably realized that the mindset of “if you build it, they will
When you need to raise money for your nonprofit, it’s not enough to embody Cuba Gooding, Jr., from the famous Jerry Maguire scene. Nope…
You might be one of thousands of personal trainers who have opted to leave a gym job and take on self-employment. Perhaps the pandemic
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