“Your customers don’t buy your products to do your company a favor. They’re doing it because your products make their lives better.” Here, Nadia Eghbal identifies the point at which all of our marketing techniques should begin: value. And if we’re not starting there, we’ve got a big problem. If you are a small business owner, you …
A killer website can be the difference between a potential customer choosing your business or clicking away to a competitor. Despite what drag-and-drop web builders may want us to think, a killer website is born when key strategies work together to optimize the whole product. Website optimization is really not as simple as dragging and …
5 Pro Tips to Optimize Your Small Business Website Read More »
Believe it or not, your startup’s social media presence isn’t just about attracting likes and followers; it’s a golden key that unlocks the door to brand awareness, lead generation, and strong customer loyalty. And when you follow a reliable guide to a strong social media presence, you’ll set your startup up for success. To reduce confusion …
Your Startup’s 6-Step Guide to a Strong Social Media Presence Read More »
When you’re a startup business owner, there’s one thing you can count on: the huge amount of time it will take to develop and operate your startup. But, there’s one thing a lot of owners don’t count on: the huge amount of time it will take to market your startup. And the thing is, it’s really hard …
Building a startup is a slow climb up a steep hill. It’s no wonder that the majority of startup owners experience higher rates of exhaustion, burnout, and stress than other workers. Otherwise known as Startup Fatigue, a state of sapped energy, foggy decision-making, and self-doubt, this experience can stall the growth of the business or …
When you first launch your small business, you are probably FULL of ideas. You have written your business plan, developed your digital marketing plan, and planned out exactly how you’ll promote your business. Email marketing! Weekly blogs! Social media everyday! But then… After the ball gets rolling and business grows, you realize that it’s not …
Sustainable Marketing: How to Get Started and Keep at It Read More »
Can you relate to this? You start your business with literally millions of creative ideas. And you’ve developed the best plan to market those ideas. But then, as you build momentum, you feel swamped with orders and client requests, leaving little time to follow through on your wonderful marketing plan. And soon, you’re sending emails …
“Social media is more like a telephone than a television.” – Amy Jo Martin Let’s think about your relationship with your television. The television gives you information, entertainment, education and more. You sit, passively receiving that information. But, your relationship with your telephone is different. A telephone is a two-way communication tool. You engage in …
How to Squeeze the Most out of Your Social Media Strategy Read More »
If you’re a small business owner, then you know that your website is your “digital shingle.” Out there on the Internet, your website hangs on the front door of your business, marking you as a credible source and inviting potential customers in to “meet” you. Over time, you’ll notice signs you should update your website. …
Every day, your customers are inundated with ads, emails, and alerts. You are challenged to figure out the most effective way to make your your small business stand out. That is, show those customers that there is no one like you. In short, you need to differentiate your business. Differentiating your business can feel like …
