Make no mistake: if you are a content creator, you are an essential part of a small business’ marketing team. They need you more than they need customers. Think about it: without you, it will be hard to GET customers. Your words, visuals, and narratives breathe life into brands, connect with audiences, and drive growth. …
As a startup owner, you understand the importance of marketing campaigns for the success and growth of your business. However, overwhelming responsibilities and task saturation can place large barriers between you and effective startup marketing campaigns (that’s what we call Startup Fatigue). Is there a way to launch an effective marketing campaign without stretching your …
Strategies for a Highly Effective Startup Marketing Campaign Read More »
Engaging your target audience is crucial to your startup’s digital marketing practices. By implementing effective strategies to boost audience engagement, you can capture the attention, build relationships, and ultimately convert prospects into loyal customers. It’s not unusual for a startup business owner to feel like she’s doing everything she can to engage her audience — …
10 Effective Ways to Power-Up Audience Engagement Read More »
If you’re a new startup owner, staring at a blank Instagram profile and wondering what to do next, don’t worry. You’re not so different than every other startup owner! While it can feel confusing to build your account, a few initial strategies will help you get results on Instagram. But first, let’s bust a myth …
“Your customers don’t buy your products to do your company a favor. They’re doing it because your products make their lives better.” Here, Nadia Eghbal identifies the point at which all of our marketing techniques should begin: value. And if we’re not starting there, we’ve got a big problem. If you are a small business owner, you …
A killer website can be the difference between a potential customer choosing your business or clicking away to a competitor. Despite what drag-and-drop web builders may want us to think, a killer website is born when key strategies work together to optimize the whole product. Website optimization is really not as simple as dragging and …
5 Pro Tips to Optimize Your Small Business Website Read More »
Believe it or not, your startup’s social media presence isn’t just about attracting likes and followers; it’s a golden key that unlocks the door to brand awareness, lead generation, and strong customer loyalty. And when you follow a reliable guide to a strong social media presence, you’ll set your startup up for success. To reduce confusion …
Your Startup’s 6-Step Guide to a Strong Social Media Presence Read More »
When you’re a startup business owner, there’s one thing you can count on: the huge amount of time it will take to develop and operate your startup. But, there’s one thing a lot of owners don’t count on: the huge amount of time it will take to market your startup. And the thing is, it’s really hard …
Building a startup is a slow climb up a steep hill. It’s no wonder that the majority of startup owners experience higher rates of exhaustion, burnout, and stress than other workers. Otherwise known as Startup Fatigue, a state of sapped energy, foggy decision-making, and self-doubt, this experience can stall the growth of the business or …
When you first launch your small business, you are probably FULL of ideas. You have written your business plan, developed your digital marketing plan, and planned out exactly how you’ll promote your business. Email marketing! Weekly blogs! Social media everyday! But then… After the ball gets rolling and business grows, you realize that it’s not …
Sustainable Marketing: How to Get Started and Keep at It Read More »
