Spicy Lemon Marketing

Strategies for a highly effective startup marketing campaign

Strategies for a Highly Effective Startup Marketing Campaign

As a startup owner, you understand the importance of marketing campaigns for the success and growth of your business. However, overwhelming responsibilities and task saturation can place large barriers between you and effective startup marketing campaigns (that’s what we call Startup Fatigue). Is there a way to launch an effective marketing campaign without stretching your …

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boost audience engagement

10 Effective Ways to Power-Up Audience Engagement

Engaging your target audience is crucial to your startup’s digital marketing practices. By implementing effective strategies to boost audience engagement, you can capture the attention, build relationships, and ultimately convert prospects into loyal customers.  It’s not unusual for a startup business owner to feel like she’s doing everything she can to engage her audience — …

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Tips to optimize your small business website

5 Pro Tips to Optimize Your Small Business Website

A killer website can be the difference between a potential customer choosing your business or clicking away to a competitor.  Despite what drag-and-drop web builders may want us to think, a killer website is born when key strategies work together to optimize the whole product.  Website optimization is really not as simple as dragging and …

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Guide for a strong social media presence

Your Startup’s 6-Step Guide to a Strong Social Media Presence

Believe it or not, your startup’s social media presence isn’t just about attracting likes and followers; it’s a golden key that unlocks the door to brand awareness, lead generation, and strong customer loyalty. And when you follow a reliable guide to a strong social media presence, you’ll set your startup up for success. To reduce confusion …

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Sustainable marketing

Sustainable Marketing: How to Get Started and Keep at It

When you first launch your small business, you are probably FULL of ideas. You have written your business plan, developed your digital marketing plan, and planned out exactly how you’ll promote your business. Email marketing! Weekly blogs! Social media everyday! But then… After the ball gets rolling and business grows, you realize that it’s not …

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