Trying to figure out whether or not it’s worth it to hire someone to build your website? The short answer is yes: It’s definitely worth it. If you want to grow your business long-term — not just short-term — here’s what you need to know about hiring website developers for small business. But First: the Problem(s) with Drag-&-Drop […]
It’s every small business owner’s new year fear: You’ve just come off a holiday sales high. You’re exhausted yet exhilarated. Most of all, you’re ready to take your business to new heights in the new year. …But as you set your New Year’s resolutions, all you hear is crickets. Business is slow for many entrepreneurs in Q1.
It’s the season of giving, and we’ve got the lowdown on turning your holiday email marketing strategy into a success. You already know the importance of email marketing for small businesses like yours. However, the stakes are higher during the holidays, and the opportunities are even bigger. Let’s make the most of it with holiday
Starting your own business is a thrilling roller-coaster ride filled with dreams, aspirations, and a whole lot of hard work. One golden ticket to success on this exhilarating journey? Brand awareness. But many startup owners might wonder how to increase brand awareness – when they’re starting from scratch! Let’s discuss… Think of brand awareness as a
Make no mistake: if you are a content creator, you are an essential part of a small business’ marketing team. They need you more than they need customers. Think about it: without you, it will be hard to GET customers. Your words, visuals, and narratives breathe life into brands, connect with audiences, and drive growth.
As a startup owner, you understand the importance of marketing campaigns for the success and growth of your business. However, overwhelming responsibilities and task saturation can place large barriers between you and effective startup marketing campaigns (that’s what we call Startup Fatigue). Is there a way to launch an effective marketing campaign without stretching your
Engaging your target audience is crucial to your startup’s digital marketing practices. By implementing effective strategies to boost audience engagement, you can capture the attention, build relationships, and ultimately convert prospects into loyal customers. It’s not unusual for a startup business owner to feel like she’s doing everything she can to engage her audience —
If you’re a new startup owner, staring at a blank Instagram profile and wondering what to do next, don’t worry. You’re not so different than every other startup owner! While it can feel confusing to build your account, a few initial strategies will help you get results on Instagram. But first, let’s bust a myth
“Your customers don’t buy your products to do your company a favor. They’re doing it because your products make their lives better.” Here, Nadia Eghbal identifies the point at which all of our marketing techniques should begin: value. And if we’re not starting there, we’ve got a big problem. If you are a small business owner, you
A killer website can be the difference between a potential customer choosing your business or clicking away to a competitor. Despite what drag-and-drop web builders may want us to think, a killer website is born when key strategies work together to optimize the whole product. Website optimization is really not as simple as dragging and