Spicy Lemon Marketing

New Year marketing ideas

How to Avoid a Post-Holiday Sales Slump: New Year Marketing Ideas

It’s every small business owner’s new year fear: You’ve just come off a holiday sales high. You’re exhausted yet exhilarated. Most of all, you’re ready to take your business to new heights in the new year. …But as you set your New Year’s resolutions, all you hear is crickets. Business is slow for many entrepreneurs in Q1.

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Holiday email marketing small businesses

The Ultimate Guide to Holiday Email Marketing for Small Businesses

It’s the season of giving, and we’ve got the lowdown on turning your holiday email marketing strategy into a success. You already know the importance of email marketing for small businesses like yours. However, the stakes are higher during the holidays, and the opportunities are even bigger. Let’s make the most of it with holiday

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Pro Tips to Get Noticed: How to Increase Brand Awareness

Starting your own business is a thrilling roller-coaster ride filled with dreams, aspirations, and a whole lot of hard work. One golden ticket to success on this exhilarating journey? Brand awareness. But many startup owners might wonder how to increase brand awareness – when they’re starting from scratch! Let’s discuss… Think of brand awareness as a

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Strategies for a highly effective startup marketing campaign

Strategies for a Highly Effective Startup Marketing Campaign

As a startup owner, you understand the importance of marketing campaigns for the success and growth of your business. However, overwhelming responsibilities and task saturation can place large barriers between you and effective startup marketing campaigns (that’s what we call Startup Fatigue). Is there a way to launch an effective marketing campaign without stretching your

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boost audience engagement

10 Effective Ways to Power-Up Audience Engagement

Engaging your target audience is crucial to your startup’s digital marketing practices. By implementing effective strategies to boost audience engagement, you can capture the attention, build relationships, and ultimately convert prospects into loyal customers.  It’s not unusual for a startup business owner to feel like she’s doing everything she can to engage her audience —

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