Building a startup is a slow climb up a steep hill. It’s no wonder that the majority of startup owners experience higher rates of exhaustion, burnout, and stress than other workers. Otherwise known as Startup Fatigue, a state of sapped energy, foggy decision-making, and self-doubt, this experience can stall the growth of the business or …
When you first launch your small business, you are probably FULL of ideas. You have written your business plan, developed your digital marketing plan, and planned out exactly how you’ll promote your business. Email marketing! Weekly blogs! Social media everyday! But then… After the ball gets rolling and business grows, you realize that it’s not …
Sustainable Marketing: How to Get Started and Keep at It Read More »
Can you relate to this? You start your business with literally millions of creative ideas. And you’ve developed the best plan to market those ideas. But then, as you build momentum, you feel swamped with orders and client requests, leaving little time to follow through on your wonderful marketing plan. And soon, you’re sending emails …
“Social media is more like a telephone than a television.” – Amy Jo Martin Let’s think about your relationship with your television. The television gives you information, entertainment, education and more. You sit, passively receiving that information. But, your relationship with your telephone is different. A telephone is a two-way communication tool. You engage in …
How to Squeeze the Most out of Your Social Media Strategy Read More »
If you’re a small business owner, then you know that your website is your “digital shingle.” Out there on the Internet, your website hangs on the front door of your business, marking you as a credible source and inviting potential customers in to “meet” you. Over time, you’ll notice signs you should update your website. …
Every day, your customers are inundated with ads, emails, and alerts. You are challenged to figure out the most effective way to make your your small business stand out. That is, show those customers that there is no one like you. In short, you need to differentiate your business. Differentiating your business can feel like …
When I hear the term “differentiation strategies,” I think of a comment that I recently came across online: “Compare yourself to others, before your customers do.” This made me stop and think. In this day and age, we don’t like to promote comparing ourselves to other people. It stirs up anxiety and anger, depression and …
Let’s play a fun game… Describe your day using a line from Friends. I’m guessing a lot of your responses would come in the form of Memes and GIFs. And Friends gives us so much material! The truth is, the cast of Friends tackled just about every challenge of young adult life, as they found …
Whether your online store is brand new or enjoying lasting success, you’ve probably realized that the mindset of “if you build it, they will come” won’t work. Nope, after you build it, you need to market it. Only then, will “they” come. Great marketing for your online store involves building relationships with your target audience. …
When you need to raise money for your nonprofit, it’s not enough to embody Cuba Gooding, Jr., from the famous Jerry Maguire scene. Nope… insisting people show you the money won’t work. Donors need to be persuaded. They need to feel why their donations are needed. That’s where emotional marketing comes in. Emotional marketing is …
