6 Digital Marketing Strategies to Grow your Small Business

If there’s ONE thing we want you to know right now, it’s this:

Even in this post-pandemic world, there’s money on the table for your small business.

Current trends show that consumers are shopping small over big chains and they’re often willing to spend more money to support small businesses. 

That means you’ve got a great opportunity to double down on your marketing strategies to grow your target audience. 

Whether you need to fine-tune your current strategies or give your whole strategy a facelift, consider these tips as a guide to boost your efforts!

Grow Your Target Audience with these Digital Marketing Strategies

1. Freshen up your Social Media.

Take a look at the landing page of your social media channels. Make sure you have:

• Inviting profile and banner images
• Descriptions in the “About” sections
• Accurate contact info
• Consistent posts

2. Rev up your Email Marketing engines.

Email marketing is the top method of communication for small businesses! For every $1 spent on email marketing, businesses see a $42 return – that’s a huge ROI! 

Developing the best email marketing strategy for you and your business will take time and patience. Effective email marketing strategies are:

• Directly related to your business goals
• Written in an on-brand voice with attention-grabbing subject lines
• Sent only to people who opt in
• Customer segmented
• Mobile-friendly

3. Create compelling content.

Content marketing should be a key part of your digital marketing strategy. Based on your experience with your audience, publish content that they truly NEED, that they will see as HIGHLY VALUABLE. What content will make your audience see you as helpful, useful, and beneficial in their lives? These types of content are popular:

• How-tos or tutorials
• Explainer videos
• Lists
• Top-10s
• E-Newsletters/Emails
• E-books
• White papers
• Videos

4. Analyze and execute!

Your social media and web site analytics are goldmines of information! Make sure you check those reports regularly to see how your audience is engaging with your brand. 

For example, check Facebook or Instagram’s “Audience Insights” to learn what type of content your social media followers like, dislike, and click through most. What does this tell you about what type of content you should post in the future?

Your Google Analytics report can also tell you a lot about your web site’s visitors. Look at this report to learn about their demographics, how much time they are spending on certain pages, what type of content is most popular, and more. Again, use this information to make decisions about how to market to that audience in the future.

5. Offer a freebie.

Offer a free, valuable resource to your web site visitors or social media followers. Just ask for their email address in return! Doing so builds your relationship with your audience, adds to your credibility, and it helps you build your email list — which will ultimately lead to increased profit (reference #2 above!). Consider these freebies:

• Handy checklist 
• “Ultimate” guide
• Insightful e-book
• Business-building templates

6. Fall in love with Video.

If you haven’t yet, add video to your line-up of social media posts. Whether it’s Facebook Lives, interviews on YouTube, or short videos for Instagram Reels or Stories, be sure to include them in your posts. Effective use of videos are:

• Relevant to the purpose of your post
• Related to your business goals
• Under two minutes (or 15-20 seconds for “micro”-videos suitable for Instagram)